Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m...

How to create your marketing plan without the overwhelm

by Kirsty France | Dec 8, 2025 | marketing, Marketing plan

If you’re looking ahead to next year and planning your marketing, how are you feeling? If you find it daunting, it might be time to simplify things. Here’s my guide to help you create your marketing plan without the overwhelm. Where do your ideal clients find you? If...

How can a copywriter help you get organised?

by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing

I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....

Planning your marketing when you’ve no time and too many ideas

by Kirsty France | Aug 14, 2025 | Guest blog, marketing

Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...

Can you share technical information with your customers?

by Kirsty France | Dec 2, 2024 | content marketing, content writing, marketing

How much of a geek are you? I’m willing to bet that if I asked you to talk about your business and why you love what you do, you could talk both my ears off. Business owners like us do what we do because we love it, which gives us an excuse to be a bit geeky....

Are you scared to put your personality into your content?

by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing

When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...