by Kirsty France | Aug 21, 2018 | Uncategorised
We’ve all seen those memes. The ones about people clamouring to buy Kim Kardashian’s new perfume or queueing for days for the new iPhone, but they won’t support a friend’s business. The truth is, as small business owners we’ve got a bit of a mountain to climb. Our...
by Kirsty France | Aug 13, 2018 | Uncategorised
You might think that storytelling has no place in business. In fact, sharing your story is one of the key ways that you can communicate with your customers. A story isn’t just something fictional, a bedtime story for the kids. It’s a way of letting people know that...
by Kirsty France | Aug 6, 2018 | Uncategorised
Let’s face it, marketing your business can get expensive. There’s always something that you can spend money on, whether it’s fliers to hand out or Facebook adverts. By contrast, getting your name out there by word of mouth is completely free. But how do you do it?...
by Kirsty France | Jul 26, 2018 | Uncategorised
You’ve found topics, planned and written your blog post and included an irresistible CTA. You’ve pasted it all into a page on your website so you’re ready to hit publish. Don’t do it! At least, not until you’ve checked through and done your final edit. A great blog...
by Kirsty France | Jul 23, 2018 | Uncategorised
One of the benefits of a blog post is that your audience can read it and walk away, obligation free. Of course, from your point of view that’s also one of the downsides. By writing a blog you offer useful information that demonstrates your expertise. Your regular...
