by Kirsty France | May 14, 2018 | Uncategorised
Sometimes it can feel as if marketing is one big front. You set out your stall to persuade people to do business with you. The idea of showing them behind the scenes seems completely counterintuitive. There’s no way you could show people the cogs working, is there?...
by Kirsty France | May 7, 2018 | Uncategorised
If you’ve been reading about marketing for any length of time you’ve probably come across the concept of know like and trust. If you haven’t, here’s your introduction. Who do you trust? Hopefully you’ve got at least a few friends and family members that you can rely...
by Kirsty France | Apr 23, 2018 | Uncategorised
It might be a cliché, but it’s true: people buy from people. Even when you shop with a big brand, your decisions end up being based on the service you receive. A helpful member of staff could convince you to buy something and have you recommending them to your...
by Kirsty France | Apr 16, 2018 | Uncategorised
You might be looking at that title and wondering what on earth an email nurture campaign is. Even if you haven’t heard the term before you’ve probably seen one. A nurture series is one of those email sequences that you sometimes get when you first sign up to a new...
by Kirsty France | Apr 9, 2018 | Uncategorised
The term ‘tribe’ has become a bit of a business buzzword recently. I’m still trying to work out whether I like it or not, but I know that a lot of you do so I’ll go with it. For me, the word tribe describes a niche audience, people who will come to you because they...
