by Kirsty France | Apr 23, 2018 | Uncategorised
It might be a cliché, but it’s true: people buy from people. Even when you shop with a big brand, your decisions end up being based on the service you receive. A helpful member of staff could convince you to buy something and have you recommending them to your...
by Kirsty France | Apr 16, 2018 | Uncategorised
You might be looking at that title and wondering what on earth an email nurture campaign is. Even if you haven’t heard the term before you’ve probably seen one. A nurture series is one of those email sequences that you sometimes get when you first sign up to a new...
by Kirsty France | Apr 9, 2018 | Uncategorised
The term ‘tribe’ has become a bit of a business buzzword recently. I’m still trying to work out whether I like it or not, but I know that a lot of you do so I’ll go with it. For me, the word tribe describes a niche audience, people who will come to you because they...
by Kirsty France | Apr 5, 2018 | Uncategorised
I know, I know, you’ve heard it all before. Start a blog and new customers will magically drop into your lap from the sky. Your life will be transformed because suddenly everyone on the internet will be beating a path to your door. Well… no. Sadly, as with everything...
by Kirsty France | Mar 19, 2018 | Uncategorised
Did my last blog (catch up here if you haven’t read it) sell you on the idea of building your business in a specific niche? If it did, you might have some ideas already about the sort of audience you want to target. If, on the other hand, you’ve no idea what niche...
