by Kirsty France | Mar 20, 2017 | Uncategorised
Do you remember that Nationwide advert that had the tagline “Brand new customers only”? It succeeded because it hit a nerve. People were fed up with the idea that attracting new and shiny customers was more important than looking after the ones they already had....
by Kirsty France | Mar 14, 2017 | Uncategorised
If you’d told me eighteen months ago that I would grow to love networking, I would have laughed in your face. The idea of standing around a room trying to make small talk with people I’d never met before was my idea of hell. Then I decided to become self-employed...
by Kirsty France | Mar 6, 2017 | Uncategorised
Do you have an email list? Is it bringing you much business? I admit that I probably don’t do enough to look after my subscribers so if any of you are reading, sorry! I’ve resolved to get better at using email. For one thing, I want to be helpful. If there are...
by Kirsty France | Feb 27, 2017 | Uncategorised
There’s nothing I love better than a shiny new project. For one thing it gives me the opportunity to learn something new. I chatted to two other copywriters recently and we were comparing notes on the most unusual subjects we’d had to write about – snail slime was...
by Kirsty France | Feb 20, 2017 | Uncategorised
Have you ever been lectured about pricing? Or do you have to work for a fixed fee that you didn’t negotiate? I’ve done both. The benefit of being self-employed is that you can set your own prices. Of course, you might have a client who wants to negotiate but...
