by Kirsty France | Oct 31, 2016 | Uncategorised
I know, I know, I’m sorry OK? I know it’s only November and some of you are probably wincing. The thing is, in eight weeks it’ll all be over. The presents will have been opened, you’ll be wondering what to do with all the turkey and someone will be asleep in front...
by Kirsty France | Oct 24, 2016 | Uncategorised
It can be hard enough answering customer’s questions when they’re standing in front of you, but what if they’re online? Words are misinterpreted and tempers flare much more easily. What you write as a humorous comment could be seen as offhand and rude. Potential...
by Kirsty France | Oct 10, 2016 | Uncategorised
There are lots of things I love about my work, but ghost writing is enormous fun. Writing for individuals means that I sit at my desk trying to summon up their voice. Blogging for a business often means working with their brand identity to create the right tone. The...
by Kirsty France | Oct 3, 2016 | Uncategorised
I know how it is; everyone (including me) tells you that you need to blog. It’s great for customer engagement and improving your search engine ranking. But it only works if you do it regularly. Twice a month, once a week or even more. I’ve seen it referred to as ‘the...
by Kirsty France | Sep 26, 2016 | Uncategorised
At some point, we all feel as if we might be invisible. Our Facebook posts sink without trace, blog posts are ignored and the phone never rings. You probably just need to improve your marketing, but how? That’s when the doubts start to creep in. Maybe we’re just...
