by Kirsty France | Jun 8, 2026 | Brand voice
What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...
by Kirsty France | Jun 4, 2026 | Brand voice, branding
Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...
by Kirsty France | Oct 17, 2025 | Brand voice, branding, Guest blog
Have you ever visited a site where the words felt warm, friendly, and full of personality – but the images looked stiff, generic, or completely mismatched? It creates confusion, even if the reader cannot pinpoint why, something just feels off. That’s because...
by Kirsty France | Sep 8, 2025 | Brand voice, copywriting
If you’re a one-person business and all your marketing is in your voice because you write it yourself, you might think you can’t hire a writer. I mean, you can’t outsource your writing when it has to sound like you, can you? The good news is, you can. Here’s how I...
by Kirsty France | Aug 28, 2025 | Brand voice, branding, content marketing, content writing, copywriting, writing
What does your marketing voice sound like? It might be a bit like your mum’s phone voice when you were a kid. You knew she was talking to someone important if her voice edged towards Lady Bracknell. The way you speak probably changes for different audiences, but how...
