by Kirsty France | Sep 5, 2023 | content marketing, content strategy, content writing, social media
Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think. Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work...
by Kirsty France | Jul 31, 2023 | content marketing, content writing, email marketing, lead magnets, marketing
A good lead magnet can help you attract new customers and subscribers to your email list. The question is, what does a good lead magnet look like? One of the essential elements is to make sure it will only be useful for people who could actually become customers....
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing
Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...
by Kirsty France | Jun 5, 2023 | content marketing, marketing, work life balance
Image by Julie Grant Photography “Why should I batch-create content?” I hear you cry. The simple answer is that it’ll save you a whole load of time. That’s a massive win when your business is busy, or you want to take some time off. So, here’s how you can batch-create...
by Kirsty France | Apr 28, 2023 | content marketing, content writing, email marketing, lead magnets
Building a relationship with your audience means encouraging them to take a step closer to buying from you. How can you do that? With a lead magnet. Read on to learn more about lead magnets and what they can do for your business. What are lead magnets? As the name...
