by Kirsty France | Nov 17, 2025 | Guest blog, storytelling
In a world flooded with data, pitches, and product claims, it’s not the facts that people remember, it’s the stories. Storytelling is no longer a nice-to-have in business communication; it’s essential. Whether you’re pitching a product, building a brand, or...
by Kirsty France | Oct 17, 2025 | Brand voice, branding, Guest blog
Have you ever visited a site where the words felt warm, friendly, and full of personality – but the images looked stiff, generic, or completely mismatched? It creates confusion, even if the reader cannot pinpoint why, something just feels off. That’s because...
by Kirsty France | Sep 15, 2025 | business strategy, Guest blog
Starting a business means taking a leap of faith—and I know, sometimes it feels like jumping off a cliff with nothing but a homemade parachute and a prayer! There’s an excitement that comes with every new beginning. When launching a business, the early days are...
by Kirsty France | Aug 14, 2025 | Guest blog, marketing
Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...
by Kirsty France | Jan 20, 2025 | content strategy, Guest blog
Hands up, who has created a content plan for 2025? If you have, you may be feeling quietly smug, safe in the knowledge that you know exactly what content you will create every week for the next month, six months, or even year. Having such a plan in place is...
by Kirsty France | Dec 12, 2024 | Christmas, Guest blog, mindset, work life balance
As we are on the countdown to the holidays, we are all swept up in the magic of Christmas: the lights, the food, the traditions, and, of course, the celebrations. But what happens when the usual celebrations don’t quite resonate with everyone in your family? What if...
