by Kirsty France | May 18, 2020 | Guest blog, marketing, PR, writing
PR (Public Relations) is a long-term promotional strategy aimed at building authority and influence over time. It’s a form of marketing that can be used to generate positive awareness of a company or brand and its products or services. “Public Relations is about...
by Kirsty France | Apr 28, 2020 | Guest blog
Being in lockdown and having restrictions placed on our movement is going to affect us all in different ways. If you’re like me just the knowledge that you can’t go anywhere is enough to sometimes bring on that feeling of suffocation. I might not have actually had any...
by Kirsty France | Mar 16, 2020 | content marketing, Guest blog, marketing
In a nutshell, your brand is your most valuable asset. Whether at home or in the workplace, we all have brand preferences. Firm favourites we use often, ones we’re following and may well try out next time, and those, for whatever reason, we dislike, mistrust, and...
