by Kirsty France | Jun 30, 2025 | copywriting
Who do copywriters help? You might have asked that question and assumed there’s a simple answer, but no. I feel as if I’m putting my ex-solicitor hat on when I say it depends on you, the copywriter and what you need. Copywriters help with different projects, whether...
by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Mar 11, 2025 | copywriting, outsourcing
There are loads of ways to find a good copywriter. You might have bumped into one of us at an event, asked your network for recommendations or searched online. Whether you decide to work with a freelancer or an agency, there are a few ways to choose the right...
by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling
The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...
by Kirsty France | Jan 27, 2025 | blog writing, Case study
I knew I was going to love working with Rosie O’Hanlon-Hills, the awesome will writer behind Westcotes Wills, as soon as she turned up for our first meeting. It was my birthday, and she arrived with a card and a bunch of flowers! We initially met and clicked over a...
