by Kirsty France | Apr 10, 2026 | blog writing
Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it...
by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Jan 27, 2025 | blog writing, Case study
I knew I was going to love working with Rosie O’Hanlon-Hills, the awesome will writer behind Westcotes Wills, as soon as she turned up for our first meeting. It was my birthday, and she arrived with a card and a bunch of flowers! We initially met and clicked over a...
by Kirsty France | Dec 16, 2024 | blog writing, Christmas marketing, content writing, copywriting, writing
There’s something magical about the idea of a snow-covered workshop at the North Pole, where Santa supervises his elves as they make toys and get ready to load the sleigh on Christmas Eve. You might not think Santa’s workshop has much to do with copywriting, but I...
by Kirsty France | Sep 30, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, storytelling, writing
Once upon a time, our ancestors gathered around fires to tell stories that kept them alive. It bonded the tribe so they’d all look after each other and know to watch out for that scary-looking tiger that came ‘this close’ to eating the storyteller....
by Kirsty France | Apr 29, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
You’re an expert at what you do, so it might be hard to remember when you were a beginner. However, when new people see your content, a few of them will probably be completely new to the kind of work you do. It’s worth thinking about ways to talk to them, so ask...
