by Kirsty France | May 12, 2026 | blog writing, blogging, business growth
You’ve decided to write a blog for your small business. Music to my ears. But you’re the kind of person who wants to know how this stuff actually works. It’s all very well thinking of ideas you want to write about, but how does a blog post help you take someone from a...
by Kirsty France | May 5, 2026 | blog writing, blogging
I wish I had a pound for every time I’ve seen a version of the question ‘Is blogging dead?’ My retirement fund would be much healthier, and I’d have considerably nicer shoes. After all, why would you bother spending time on writing a blog post when AI can churn one...
by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Dec 9, 2022 | blog writing, blogging, Case study, content writing, outsourcing, writing
One of my favourite things about my work is the chance to learn about the different ways that creative people work. I loved art at school, but I know that there are artists and designers out there that are far better at creating visuals than I am. Hand me a pen and a...
by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing
Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...
by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy
Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...
