by Kirsty France | Jul 31, 2023 | content marketing, content writing, email marketing, lead magnets, marketing
A good lead magnet can help you attract new customers and subscribers to your email list. The question is, what does a good lead magnet look like? One of the essential elements is to make sure it will only be useful for people who could actually become customers....
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing
Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...
by Kirsty France | Jun 5, 2023 | content marketing, marketing, work life balance
Image by Julie Grant Photography “Why should I batch-create content?” I hear you cry. The simple answer is that it’ll save you a whole load of time. That’s a massive win when your business is busy, or you want to take some time off. So, here’s how you can batch-create...
by Kirsty France | Apr 28, 2023 | content marketing, content writing, email marketing, lead magnets
Building a relationship with your audience means encouraging them to take a step closer to buying from you. How can you do that? With a lead magnet. Read on to learn more about lead magnets and what they can do for your business. What are lead magnets? As the name...
