by Kirsty France | Jul 6, 2026 | content marketing, marketing
Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m...
by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Sep 11, 2023 | content marketing, content writing, email marketing, writing
Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media,...
by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing
Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...
by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
