by Kirsty France | Jun 11, 2025 | content ideas, content strategy, customer experience
Have you ever written new marketing content and got all excited about how clever or impressive your new product or service is? Or do you think that everyone knows what you do and anything you might have to say will be predictable and boring? The trouble with both...
by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing
It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...
by Kirsty France | Sep 11, 2023 | content marketing, content writing, email marketing, writing
Getting people to sign up to your email list gives you a whole load more control over what your audience sees. It’s true that your emails may end up in someone’s unopened backlog. However, they’re much more likely to see your content than if you rely on social media,...
by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing
Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...
