by Kirsty France | Feb 24, 2025 | Case study, content writing, copywriting
One of the things I love about my work is meeting business owners with widely varying skills and learning more about what they do. Working with a translator gave me new insight into the challenges he faced, particularly when trying to translate a particular public...
by Kirsty France | Feb 11, 2025 | content writing, copywriting, outsourcing
Asking this question is a bit like asking how long a piece of string is. It depends. (That’s also an answer I often gave when I was a solicitor.) The information copywriters need to work with you depends on you, your business and the person you work with. It can also...
by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling
The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...
by Kirsty France | Jan 27, 2025 | blog writing, Case study
I knew I was going to love working with Rosie O’Hanlon-Hills, the awesome will writer behind Westcotes Wills, as soon as she turned up for our first meeting. It was my birthday, and she arrived with a card and a bunch of flowers! We initially met and clicked over a...
by Kirsty France | Jan 13, 2025 | copywriting, outsourcing
Outsourcing can be daunting when you’re used to being the only person looking after your business baby. How can you hand anything over when you know how things work better than anyone else? If you’ve decided to get some help writing your marketing, you’re probably...
