by Kirsty France | Jun 9, 2025 | content marketing, content writing
(So you need to talk about it in your marketing.) Have you ever described your work as boring? I’ve heard variations of it so many times, where people describe their business as being ‘not very interesting’. It often means you avoid talking about your work in your...
by Kirsty France | Mar 25, 2025 | Case study, copywriting, website copy
Making changes in your business can take time, and it’s wise to reflect as you go through the process. When I first met Heather Sanders from Communicate OCE, she had already thought long and hard about whether she needed a website and what she wanted to achieve....
by Kirsty France | Mar 11, 2025 | copywriting, outsourcing
There are loads of ways to find a good copywriter. You might have bumped into one of us at an event, asked your network for recommendations or searched online. Whether you decide to work with a freelancer or an agency, there are a few ways to choose the right...
by Kirsty France | Mar 3, 2025 | business life
I never needed a sat nav until I started my business. I drove to the same few places most of the time and caught the bus or train to work. I only started plugging my phone in to give me directions when I had to find my way to see clients or head to a new networking...
by Kirsty France | Feb 24, 2025 | Case study, content writing, copywriting
One of the things I love about my work is meeting business owners with widely varying skills and learning more about what they do. Working with a translator gave me new insight into the challenges he faced, particularly when trying to translate a particular public...
