by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing
What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...
by Kirsty France | Dec 17, 2023 | Christmas, short story
“Of course, I didn’t realise I’d just seen a murder.” They all stopped talking when I said that. “You saw a what?” Thomas said, his mouth half full of the mince pie he’d shoved in moments before. “A murder. I mean, when I saw them together, I thought they were just...
by Kirsty France | Dec 11, 2023 | Christmas, Guest blog, work life balance
As we head quickly into Christmas, it’s easy to become swept up in the need to provide a perfect Christmas for those around us. We are bombarded with images of elaborate elf antics, picture-perfect Santa visits, magazine-worthy Christmas trees, matching pjs, the...
by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy
You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...
by Kirsty France | Nov 13, 2023 | Christmas, Christmas marketing, content marketing, content writing
Do you want to avoid Christmas clichés in your marketing? You might automatically say yes, but they can have their benefits. People like familiarity because it makes them feel comfortable. At the same time, they can be overly predictable, taking all the wonder out of...
