by Kirsty France | Apr 17, 2023 | Guest blog, work life balance
We know that for a caterpillar to transform into a butterfly they have to allow themselves to turn in to the most glorious goop where their imaginal cells – I always thought they were called “the magical cells” – recreate the butterfly the caterpillar was always...
by Kirsty France | Apr 12, 2023 | content marketing, content writing, copywriting
Image by Julie Grant Photography Good content marketing headlines can mean the difference between your content being read or totally ignored. (Find out why here.) Here are my tips on how to write a headline that will help you attract the right audience. Make sure your...
by Kirsty France | Mar 27, 2023 | blog writing, content marketing, content writing, copywriting, writing
You might associate the word ‘headline’ with a newspaper or online article, but you use them everywhere in your marketing. They’re the title of your blog posts, the subject line in your emails and even your social media posts have a line at the top that’s the first...
by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...
by Kirsty France | Mar 6, 2023 | business growth, content marketing, marketing
Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how...
