by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing
Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...
by Kirsty France | Feb 7, 2023 | content marketing, content strategy, content writing
Photo by Julie Grant Photography Getting to know your audience is a fundamental part of marketing your business. When you understand what your audience needs, you can create marketing that speaks to them and lets them know you understand them. The alternative is...
by Kirsty France | Jan 23, 2023 | business life, Guest blog, work life balance
Mid-January: The time when traditionally, many of us have made New Year Resolutions to lose weight, get fitter, stop smoking or have a ‘dry’ January! By now, we’ve often ‘fallen off the wagon’ or decided categorically not to bother! I don’t know about you, but...
by Kirsty France | Jan 16, 2023 | business life, content marketing, content strategy, content writing
Image by Julie Grant Photography You know your business inside out and back to front. It’s all so familiar that it can make you blind to the possibilities that your everyday, day-to-day business life can offer when it comes to creating content ideas. If you’ve ever...
by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing
Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...
