by Kirsty France | Sep 22, 2025 | Case study
If you’ve never heard the term scope creep before, you might still have experienced it. It’s what happens when a freelancer sends a client a quote and outlines the work it covers. Then, when you start work, the client begins adding bits. It’s never...
by Kirsty France | Sep 15, 2025 | business strategy, Guest blog
Starting a business means taking a leap of faith—and I know, sometimes it feels like jumping off a cliff with nothing but a homemade parachute and a prayer! There’s an excitement that comes with every new beginning. When launching a business, the early days are...
by Kirsty France | Sep 8, 2025 | Brand voice, copywriting
If you’re a one-person business and all your marketing is in your voice because you write it yourself, you might think you can’t hire a writer. I mean, you can’t outsource your writing when it has to sound like you, can you? The good news is, you can. Here’s how I...
by Kirsty France | Aug 28, 2025 | Brand voice, branding, content marketing, content writing, copywriting, writing
What does your marketing voice sound like? It might be a bit like your mum’s phone voice when you were a kid. You knew she was talking to someone important if her voice edged towards Lady Bracknell. The way you speak probably changes for different audiences, but how...
by Kirsty France | Aug 14, 2025 | Guest blog, marketing
Guest post by Ciaran Davison, Davison & Brain Digital Ltd Let’s skip the preamble: you know marketing matters, otherwise you wouldn’t be here. The challenge isn’t motivation for most small business owners, it’s too many ideas and a massive lack of bandwidth. You...
