What’s a scrappy strategy and how can it help your small business?

by Kirsty France | Sep 14, 2026 | Guest blog, Marketing plan, Marketing strategy

How to plan your marketing so you can actually take a break

by Kirsty France | Aug 17, 2026 | business life, Marketing plan, work life balance

You’re allowed to take a break and reduce the amount of marketing you do, or even pause it altogether. (If you’re not sure about that, read this first.) You don’t have to keep all your marketing guns blazing all the time. Maintenance mode can keep people engaged while...

Does your marketing stop when you do?

by Kirsty France | Aug 10, 2026 | content marketing, Marketing plan

As I write this, I’ve just come back from a brilliant family holiday. My kids are both in secondary school now, and I’m increasingly conscious of the need to make the most of the time I have with them. At the same time, I have a business to run, which means making...

From brain dump to focus: how clarity speeds up your marketing

by Kirsty France | Mar 9, 2026 | Marketing plan

How to create your marketing plan without the overwhelm

by Kirsty France | Dec 8, 2025 | marketing, Marketing plan

If you’re looking ahead to next year and planning your marketing, how are you feeling? If you find it daunting, it might be time to simplify things. Here’s my guide to help you create your marketing plan without the overwhelm. Where do your ideal clients find you? If...