5 ways to reduce your content writing load

by | Aug 11, 2025 | content writing

Have you ever felt as if there isn’t enough time to write all your marketing content? You might have lots to say or spend more time writing than you realistically have to spare if you want to get any work done. It doesn’t have to be that way. Here are my top five tips...

Have you ever got bored of marketing?

by | Aug 4, 2025 | content marketing

There are times when I can’t be bothered with my marketing. There might be other things going on, like the school holidays, when I’d rather spend time with my kids. Sometimes I feel as if I’ve said it all, and writing anything new feels like a tick-box exercise with...

How do you use AI?

by | Jul 7, 2025 | AI, content writing

You might think a copywriter like me will run away screaming when AI is mentioned. That might have been the case once, but I’m coming around to the idea that I can use AI as a tool to support my business and creativity. Here are four ways I use AI and another that I’m...

Who do copywriters help? Here’s one answer

by | Jun 30, 2025 | copywriting

Who do copywriters help? You might have asked that question and assumed there’s a simple answer, but no. I feel as if I’m putting my ex-solicitor hat on when I say it depends on you, the copywriter and what you need. Copywriters help with different projects, whether...

Case study: knowing when to say goodbye

by | Jun 23, 2025 | Case study

When you run a service-based business, working one-on-one with clients like I do, you need to work well together. A few factors can influence your relationship, like whether your personalities fit, if you have the right skills, and whether your working practices...