How to develop your content strategy

You know that you need a content strategy which aligns with your goals (and if you don’t read my last two blogs here and here). Actually coming up with one is a whole different kettle of fish.  If you haven’t got the faintest idea where to start, you’ve come to the...

Why you need a content marketing strategy

I’ve found that there are two types of business owner.  The ones who love strategy and planning and actively seek out tools to help and, well, the other kind.  To be fair even they could be split into two camps.  People who know they need a strategy but just can’t...

Why do Christmas stories resonate with us?

As I write this we’re heading towards Christmas and I know that a lot of you are starting to wind down.  I’m always reluctant to write off the end of a year but I understand the impulse.  This year seems to have flown by.  There’s political turmoil that’s making...