by Kirsty France | Jan 14, 2019 | content strategy
You know that you need a content strategy which aligns with your goals (and if you don’t read my last two blogs here and here). Actually coming up with one is a whole different kettle of fish. If you haven’t got the faintest idea where to start, you’ve come to the...
by Kirsty France | Jan 7, 2019 | Uncategorised
Believe it or not, there are those who think that people who talk about strategy are out of touch with their clients’ lives. They probably think that a strategy is created somewhere off in cloud cuckoo land. I disagree. You can use whatever word you like for it, but...
by Kirsty France | Jan 1, 2019 | Uncategorised
I’ve found that there are two types of business owner. The ones who love strategy and planning and actively seek out tools to help and, well, the other kind. To be fair even they could be split into two camps. People who know they need a strategy but just can’t...
by Kirsty France | Dec 17, 2018 | Uncategorised
As I write this we’re heading towards Christmas and I know that a lot of you are starting to wind down. I’m always reluctant to write off the end of a year but I understand the impulse. This year seems to have flown by. There’s political turmoil that’s making...
by Kirsty France | Dec 10, 2018 | Uncategorised
At Christmas it’s easy to feel as if everything has become overly commercialised. When you’re running a business you might feel as if you’re just contributing to the problem. After all, the run up to Christmas is often referred to as the ‘Golden Quarter’ because of...
