by Kirsty France | Nov 28, 2016 | Uncategorised
Do you have a lead magnet? If you don’t, take a look at my previous blogs to find out why you should. Done? OK, so what do you do with your customers when they’ve clicked on your lead magnet? Send them through to a generic sign up page for your email list or...
by Kirsty France | Nov 21, 2016 | Uncategorised
What’s a lead magnet? I hear you cry. You might not have heard it called that, but it’s basically a freebie. Whenever you see an advert saying something like ‘download this free guide’ or ‘click here for your free sample’, the free thing is a lead magnet. It’s...
by Kirsty France | Nov 21, 2016 | Uncategorised
Are you your business? Perhaps you’re perfectly happy working on your own and see no reason to change. Maybe you think you’re getting a bit too busy but still think it’ll be OK? Or you’re not busy. You might have been working in the same way for as long as you can...
by Kirsty France | Nov 21, 2016 | Uncategorised
We’re always hearing that we need to look to the future. No sense dwelling on the things that have gone before. That might be true if living in the past is preventing you from moving on with your life. But as philosopher George Santayana said “Those who cannot...
by Kirsty France | Nov 21, 2016 | Uncategorised
This is my Grandpa, Jimmy. Handsome chap, wasn’t he? I don’t often do Throwback Thursday but it would have been his birthday today so I thought it was a good day to tell you about him. He died in the 1980s when I was only a child but his influence is still with me. ...
