by Kirsty France | Oct 10, 2016 | Uncategorised
There are lots of things I love about my work, but ghost writing is enormous fun. Writing for individuals means that I sit at my desk trying to summon up their voice. Blogging for a business often means working with their brand identity to create the right tone. The...
by Kirsty France | Oct 3, 2016 | Uncategorised
I know how it is; everyone (including me) tells you that you need to blog. It’s great for customer engagement and improving your search engine ranking. But it only works if you do it regularly. Twice a month, once a week or even more. I’ve seen it referred to as ‘the...
by Kirsty France | Sep 26, 2016 | Uncategorised
At some point, we all feel as if we might be invisible. Our Facebook posts sink without trace, blog posts are ignored and the phone never rings. You probably just need to improve your marketing, but how? That’s when the doubts start to creep in. Maybe we’re just...
by Kirsty France | Sep 20, 2016 | Uncategorised
Everyone has tasks that they absolutely dread. They could simply be deeply dull. When I do something I find difficult it seems like I’m wading through mud. If I delegated to someone with a different skill set they’d be racing ahead. Read...
by Kirsty France | Sep 20, 2016 | Uncategorised
Do you think of yourself as being part of a community? Sometimes it feels as if modern life is increasingly isolated and we’re all living in our own little bubbles. For me, that notion disappears as soon as I arrive at the school gates or my local toddler group. I...
