by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Feb 5, 2024 | content marketing, content writing, copywriting, transformation marketing, writing
Good marketing shows your customers that you understand where they are now and where they could be with your help. Showing them the before and after can be really powerful. It can be easy to show a transformation in a couple of pictures, but it’s not the only way....
by Kirsty France | Jan 15, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, writing
Image by Julie Grant Photography AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When...
by Kirsty France | Jan 8, 2024 | AI, blog writing, content marketing, content writing, copywriting, writing
I know you probably expect a writer like me to react to any mention of AI the way that Dracula might respond to someone brandishing a cross in his face. Basically, hissing and hiding my face. However, it’s becoming more of a feature in the content writing landscape,...
by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing
What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...
by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing
It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...
