How to edit your own marketing content (up to a point)

by Kirsty France | Oct 12, 2026 | editing, writing

The first draft of a blog or social media post, or an email to your subscribers, is only the start of the story. Reviewing, editing and refining your work helps you express yourself, show your expertise and connect with your ideal customers. If you’re reading your...

Why your SEO needs to be human

by Kirsty France | Sep 1, 2026 | AI, blog writing, marketing, writing

How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

What does your blog do to help you attract new customers?

by Kirsty France | May 12, 2026 | blog writing, blogging, business growth

You’ve decided to write a blog for your small business. Music to my ears. But you’re the kind of person who wants to know how this stuff actually works. It’s all very well thinking of ideas you want to write about, but how does a blog post help you take someone from a...

Is it still worth writing a blog for your small business?

by Kirsty France | May 5, 2026 | blog writing, blogging

I wish I had a pound for every time I’ve seen a version of the question ‘Is blogging dead?’ My retirement fund would be much healthier, and I’d have considerably nicer shoes. After all, why would you bother spending time on writing a blog post when AI can churn one...