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The building blocks of your Christmas marketing plan

by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...

The Benefits of Using an Independent Travel Agent

by Kirsty France | Jun 19, 2023 | Guest blog, work life balance

Why should you use a travel agent when you can book everything so easily yourself online? I can tell you several reasons why! An Independent Travel Agent can help you find your ideal holiday Using an Independent Travel Agent is a valuable resource and can save you so...

How you can batch-create content

by Kirsty France | Jun 5, 2023 | content marketing, marketing, work life balance

Image by Julie Grant Photography “Why should I batch-create content?” I hear you cry. The simple answer is that it’ll save you a whole load of time. That’s a massive win when your business is busy, or you want to take some time off. So, here’s how you can batch-create...

7 tips to help you write a headline that gets you noticed

by Kirsty France | Apr 12, 2023 | content marketing, content writing, copywriting

Image by Julie Grant Photography Good content marketing headlines can mean the difference between your content being read or totally ignored. (Find out why here.) Here are my tips on how to write a headline that will help you attract the right audience. Make sure your...

Why are good headlines important?

by Kirsty France | Mar 27, 2023 | blog writing, content marketing, content writing, copywriting, writing

You might associate the word ‘headline’ with a newspaper or online article, but you use them everywhere in your marketing. They’re the title of your blog posts, the subject line in your emails and even your social media posts have a line at the top that’s the first...
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