by Kirsty France | Jan 28, 2020 | business growth, business life, storytelling
Are you stuck in your comfort zone? When you’re in business, there’s a lot of talk about leaving your comfort zone as a tool for growth. I’ve realised that it’s a message that mostly resonates with women. It’s entirely possible that I’m living in a female-centric...
by Kirsty France | Jun 20, 2019 | content strategy, marketing, writing
Whenever you create a new piece of content for your business, you need to think about what you want it to do. I know that might feel as if I’m asking you to analyse every single little thing that you put out there (and I am), but it doesn’t have to be a pain. Your...
by Kirsty France | Apr 16, 2019 | blog writing, blogging, content strategy
I’m going to say something that might make you go a bit twitchy. When you’re marketing your business you need to decide who you want to target then focus on them. It sounds fairly logical, doesn’t it? Yet small business owners everywhere get very nervous when they...
by Kirsty France | Mar 18, 2019 | blog writing, blogging, business growth, storytelling
It’s easy to think of storytelling as being something you do with your children. You can cuddle up at the end of the day and send them off to sleep with a lovely bedtime story. Mine are still young enough to watch CBeebies so we sometimes get the added bonus of a tale...
by Kirsty France | Jan 21, 2019 | business growth
I know, I know – brainstorming is such a corporate word you’re probably squirming already. However, I’m afraid to say that it’s the best I have for this particular subject. ‘Putting your heads together’ and ‘having a strategy session’ where you ‘think outside the...
