by Kirsty France | Oct 13, 2025 | content ideas, content marketing, content strategy, content writing, marketing
I don’t do marketing strategy. Except, I kind of do. Sort of. Good copywriting is built on understanding who you’re talking to, where you’ll find them and what you want to achieve. We won’t get anywhere if the language I use to speak to your people misses the mark....
by Kirsty France | Sep 2, 2024 | content ideas, content marketing, content strategy, content writing, copywriting, writing
You know that good customer service is vital to your business. You might think that marketing is all about bringing in new people, but it can also look after your existing customers. It’s about going above and beyond basic information, like your delivery updates,...
by Kirsty France | Apr 8, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
If you’ve been creating marketing content for a while, you might feel like you’ve said it all. (I know I sometimes do.) However, your existing content can be a great source of new ideas. Here are some ways to find a new marketing angle on an old idea. Revisit an old...
by Kirsty France | Apr 8, 2024 | blog writing, content marketing, content writing, marketing, writing
If you’ve ever run out of ideas, think about the questions you’re asked most often and write a blog or social media post to answer them. Your FAQs can be a great source of ideas, as if people are asking you in person, they’re likely searching for answers online, too....
