Five reasons to repurpose your website copy

by Kirsty France | Jul 1, 2024 | content marketing, content strategy, content writing, website copy

Using the right words on your website helps you attract your ideal customer and make more money. You’ll also enjoy your life more. You can work with people who get you instead of those who complain because your service wasn’t what they expected. When you’ve gone to...

The building blocks of your Christmas marketing plan

by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing

Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...