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Case study: writing a blog for Goldfinch Marketing’s client

by Kirsty France | Dec 9, 2022 | blog writing, blogging, Case study, content writing, outsourcing, writing

One of my favourite things about my work is the chance to learn about the different ways that creative people work. I loved art at school, but I know that there are artists and designers out there that are far better at creating visuals than I am. Hand me a pen and a...

Do you need a website to write a blog?

by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing

The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...

Does grammar even matter anymore?

by Kirsty France | Sep 5, 2022 | blog writing, blogging, content marketing, content writing, grammar, writing

Photo by picjumbo.com: https://www.pexels.com/photo/person-holding-blue-ballpoint-pen-writing-in-notebook-210661/ Every so often, a conversation will crop up in my social media feed about grammar. The person writing the post wants to know how much we all care about it...

6 tips to make planning your Christmas marketing a breeze

by Kirsty France | Jul 4, 2022 | Christmas marketing, content marketing, email marketing, gift guide, marketing, Product descriptions, social media, writing

Photo by Simon Migaj from Pexels Your Christmas marketing could be all about gifts, but it can also give you the chance to show your customers what you’re about and to have some fun. You can find some ideas for things to talk about in your Christmas marketing here....

Do you ever feel you’re pulling yourself in different directions?

by Kirsty France | Mar 21, 2022 | storytelling, work life balance, writing

Photo by Andrea Piacquadio from Pexels I don’t think I’m alone in having a lot of different things in my life. We’ve all got those metaphorical balls (the ones we juggle, but occasionally the other kind too). There’s all the life stuff; the home,...
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