by Kirsty France | Sep 14, 2026 | Guest blog, Marketing plan, Marketing strategy
When I started as a marketing consultant, I would be asked, quite reasonably, ‘What type of marketing do you do?’ and this was often followed by ‘Is it websites, SEO, copywriting?’ No-one ever mentioned marketing strategy. That’s because for non-marketers, marketing...
by Kirsty France | Oct 17, 2025 | Brand voice, branding, Guest blog
Have you ever visited a site where the words felt warm, friendly, and full of personality – but the images looked stiff, generic, or completely mismatched? It creates confusion, even if the reader cannot pinpoint why, something just feels off. That’s because...
by Kirsty France | Sep 15, 2025 | business strategy, Guest blog
Starting a business means taking a leap of faith—and I know, sometimes it feels like jumping off a cliff with nothing but a homemade parachute and a prayer! There’s an excitement that comes with every new beginning. When launching a business, the early days are...
