Tag: lockdown

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Case study – We Are Bostin’s lockdown adaptation

We Are Bostin lockdown case study

We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high quality shop fitting services so when lockdown came their business went quiet. After all, who’s going to pay for shop fitting when all the pubs and most of the shops are shut?

They adapted with style, setting up a new business using their existing skills. We Are Bostin was created to provide new windows, doors and shop fronts to both residential and commercial customers. I don’t know about you, but our time at home has left me with a long list of home improvements. A new front door and some brand new windows are definitely on there somewhere!

The Challenge

Their web designer set to work and recommended that they add a blog to show their expertise. I’d got to know Andreea Lake, one of the management team, thanks to my networking habit and she got in touch. There was one big challenge – we only had three days to act before the web developer went on holiday for a month. Thankfully Andreea had loads of great ideas for the kind of posts they needed and their branding and customer knowledge was strong.

All of this meant that I was able to get to work quickly, turning the finished post around in just over 24 hours. (That’s officially a record for me – I’m pretty quick but it usually takes a smidgen longer than that.)

The result? One happy client with a gorgeous new blog. All that remains is to find out how many hits they get now the site is live. If you’d like to read the first two blogs and find out more about We Are Bostin’s services, here’s the link.

If you need high quality content on a schedule that works for you, or that helps you adapt now lockdown is starting to ease, get in touch. I write the words that speak your customers’ language.

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How to stay sane by using exercise at home

Being in lockdown and having restrictions placed on our movement is going to affect us all in different ways. If you’re like me just the knowledge that you can’t go anywhere is enough to sometimes bring on that feeling of suffocation. I might not have actually had any major plans but knowing I can’t spontaneously decide on a day out and then just go is a little stifling!

So what about all those really simple things that we took for granted before like visiting family, going to the shops or going to the gym or out for a run? We can’t do most of these things now either let alone those bigger outings or holidays.

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Up and down the UK gyms are standing empty and thousands of people are wondering how they can continue to stay fit and exercise on a regular basis.

The quick reaction would be to get out for a walk or go for a run during the one exercise period we’re each allowed every day but it’s not always as simple at that. Maybe you’re on the high risk register and you’re not allowed out at all, maybe you have been displaying symptoms and you need to fully isolate. Maybe you have seen floods of people all deciding to suddenly take up running so social distancing seems hard. Or maybe like so many other people I have spoken to you just don’t want to risk being out away from your home when you absolutely don’t need to be.

A group of people getting exercise running down a highway

Don’t panic, you can still exercise at home, stay fit and help to protect your mental health at the same time.

Here are my top 3 tips for being active at home:

  1. Put together a simple routine using only your own body weight, there are lots of moves you can do at home. Why not give this a try, repeat the whole routine 2-3 times.
    1. 15 squats
    1. 15 lunges (each side)
    1. 30 seconds star jumps
    1. 30 seconds high-knees
    1. 15 squat jumps
    1. 15 push ups
    1. 30 seconds jogging on the spot
    1. 30 seconds mountain climbers
  2. Turn up some music and dance around the living room for a crazy 20 minutes
  3. If you have a garden put a couple of things out to mark a set distance and then do shuttle runs between them, you don’t even have to just run. Try the following and aim for 20 minutes total.
    1. Run
    1. Skip
    1. Hop
    1. Jump
    1. Frog jump
    1. Bear crawl
    1. Side step

The key is to have some fun and create some variety. By still exercising at home you can stay fit, get fitter if that’s your goal and of course continue to support your mental health through the release of “happy hormones”. Let’s not forget that by creating fun and imaginative ways to stay active at home we can also keep the boredom at bay.

I’d love to hear how you are staying active – you can reach me at lbland81@gmail.com and of course if you need some support right now then head on over to my website for some more ideas and access to some very yummy healthy recipes www.laurab-fitnessmentor.com