by Kirsty France | Nov 11, 2024 | branding, business growth, content marketing, content writing, copywriting, marketing, writing
When you’re a one-person business, you might not think of yourself as having a brand identity, but you probably know that your personality matters. Your character and values affect how you work, sell, and treat people. If you’re scared to put your personality into...
by Kirsty France | Nov 4, 2024 | content writing, copywriting, writing
How do you deal with sensitive subjects in your content? Do you ignore them, skirt around the edges or share everything? You might wonder whether your definition of a touchy subject is the same as other people’s and worry about upsetting someone if you get it wrong....
by Kirsty France | Sep 30, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, storytelling, writing
Once upon a time, our ancestors gathered around fires to tell stories that kept them alive. It bonded the tribe so they’d all look after each other and know to watch out for that scary-looking tiger that came ‘this close’ to eating the storyteller....
by Kirsty France | Jun 10, 2024 | content ideas, content marketing, content strategy
Does the phrase ‘content marketing strategy’ bring you out in a cold sweat? Yeah, me too and I write the content! It’s easy to overcomplicate things, but marketing only needs to tell people who you are, what you do and how that helps them. In practice it can be a bit...
by Kirsty France | Apr 29, 2024 | blog writing, content ideas, content marketing, content writing, copywriting, marketing, writing
You’re an expert at what you do, so it might be hard to remember when you were a beginner. However, when new people see your content, a few of them will probably be completely new to the kind of work you do. It’s worth thinking about ways to talk to them, so ask...
