by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Jan 22, 2024 | business life, Guest blog
Following the Christmas festivities, the new year can feel a little daunting, not only as we prepare for the year ahead but also after a very busy and expensive time with presents, Christmas dinner and spending time with family and friends. For a lot of people, this...
by Kirsty France | Jan 15, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, writing
Image by Julie Grant Photography AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When...
by Kirsty France | Jan 8, 2024 | AI, blog writing, content marketing, content writing, copywriting, writing
I know you probably expect a writer like me to react to any mention of AI the way that Dracula might respond to someone brandishing a cross in his face. Basically, hissing and hiding my face. However, it’s becoming more of a feature in the content writing landscape,...
by Kirsty France | Dec 18, 2023 | business growth, content marketing, content strategy, content writing, writing
What do you do next when you’ve set your New Year business goals and worked out what your marketing needs to look like? Think about who you want to work with. Writing content that speaks to your ideal customers means you get to work with people you love, which makes...
