by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing
I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...
by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing
You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...
by Kirsty France | May 5, 2020 | content marketing, email marketing, writing
How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
by Kirsty France | Mar 23, 2020 | business life, content marketing, social media, storytelling, writing
I had a completely different blog post written for this week. Yet somehow I couldn’t bring myself to publish it. It felt a tiny bit irrelevant to tell another story when the world has turned upside down. So here I am. The only question running through my head is ‘how...
by Kirsty France | Mar 9, 2020 | blog writing, blogging, content marketing, writing
Does your blog need to smile more? When you first write a blog for your business, it can be hard to get the tone right. Too serious and your potential customers will stop reading (unless it’s so dry you’ve actually caused them to nod off mid-sentence). On the other...
