by Kirsty France | Apr 8, 2024 | blog writing, content marketing, content writing, marketing, writing
If you’ve ever run out of ideas, think about the questions you’re asked most often and write a blog or social media post to answer them. Your FAQs can be a great source of ideas, as if people are asking you in person, they’re likely searching for answers online, too....
by Kirsty France | Mar 11, 2024 | content marketing, content strategy, content writing, copywriting, marketing, writing
Good marketing should be memorable, but what if you remember it for all the wrong reasons? Thinking about how some adverts miss the mark can help you avoid making the same mistakes. So, what marketing makes you cringe and why? Are you being shouted at? Have you ever...
by Kirsty France | Feb 12, 2024 | content marketing, content strategy, content writing, writing
When you get to know your ideal customer, you can write content that speaks to them. Good marketing creates a connection between you and your audience. If you try to write for everyone, you end up with bland content that doesn’t connect with anyone. Here are my top...
by Kirsty France | Jan 22, 2024 | business life, Guest blog
Following the Christmas festivities, the new year can feel a little daunting, not only as we prepare for the year ahead but also after a very busy and expensive time with presents, Christmas dinner and spending time with family and friends. For a lot of people, this...
by Kirsty France | Jan 15, 2024 | blog writing, content marketing, content writing, copywriting, emotional marketing, marketing, writing
Image by Julie Grant Photography AI can be a helpful tool when you write content marketing, but a human writer will give you better results in some situations. An AI can help you plan or develop ideas (and yes, I asked ChatGPT for some suggestions for this post). When...
