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How to plan your marketing so you can actually take a break

How to plan your marketing so you can actually take a break

by Kirsty France | Aug 17, 2026 | business life, Marketing plan, work life balance

You’re allowed to take a break and reduce the amount of marketing you do, or even pause it altogether. (If you’re not sure about that, read this first.) You don’t have to keep all your marketing guns blazing all the time. Maintenance mode can keep people engaged while...
Does your marketing stop when you do?

Does your marketing stop when you do?

by Kirsty France | Aug 10, 2026 | content marketing, Marketing plan

As I write this, I’ve just come back from a brilliant family holiday. My kids are both in secondary school now, and I’m increasingly conscious of the need to make the most of the time I have with them. At the same time, I have a business to run, which means making...
How to write content your ideal customer wants to read

How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

Why knowing your audience changes your marketing

Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

What I Wish I Had Known Before Becoming a Parent

What I Wish I Had Known Before Becoming a Parent

by Kirsty France | Jun 15, 2026 | Guest blog

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Latest Posts

  • How to edit your own marketing content (up to a point)October 12, 2026
  • Why good marketing content starts after you stop typingOctober 5, 2026
  • Guest blog - Shona Farmer - Pink Purple Marketing
    What’s a scrappy strategy and how can it help your small business?September 14, 2026
  • Image shows a woman with dark curly hair sitting at a laptop with a notebook, thinking about how to write for humans
    How to write for humans (and the AI reading over their shoulder)September 7, 2026
  • Why your SEO needs to be humanSeptember 1, 2026

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