How to write content your ideal customer wants to read

by Kirsty France | Jul 9, 2026 | content ideas, content writing

Why knowing your audience changes your marketing

by Kirsty France | Jul 6, 2026 | content marketing, marketing

What I Wish I Had Known Before Becoming a Parent

by Kirsty France | Jun 15, 2026 | Guest blog

Can you have personality and still be professional?

by Kirsty France | Jun 8, 2026 | Brand voice

What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...

Does your business have more personality than a big brand?

by Kirsty France | Jun 4, 2026 | Brand voice, branding

Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...