by Kirsty France | Dec 11, 2023 | Christmas, Guest blog, work life balance
As we head quickly into Christmas, it’s easy to become swept up in the need to provide a perfect Christmas for those around us. We are bombarded with images of elaborate elf antics, picture-perfect Santa visits, magazine-worthy Christmas trees, matching pjs, the...
by Kirsty France | Dec 4, 2023 | blog writing, content marketing, content strategy, content writing, social media, website copy
You might not think words and numbers have much in common, apart from co-existing on a school curriculum. However, your analytics can tell you a lot about what content is striking a chord with your audience and helping you achieve your business goals. Here’s my guide...
by Kirsty France | Nov 13, 2023 | Christmas, Christmas marketing, content marketing, content writing
Do you want to avoid Christmas clichés in your marketing? You might automatically say yes, but they can have their benefits. People like familiarity because it makes them feel comfortable. At the same time, they can be overly predictable, taking all the wonder out of...
by Kirsty France | Nov 6, 2023 | Christmas, Christmas marketing, content marketing, content writing, emotional marketing, marketing
Image by Julie Grant Photography No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a...
by Kirsty France | Oct 30, 2023 | business life, Financial planning, Guest blog
When I tell people that I’m a financial adviser or a financial planner, I hear all the time, “I don’t need financial advice because I don’t have any spare money”. It is a common misconception that you need to have lots of money to need advice. I help my clients feel...
