by Kirsty France | Sep 5, 2023 | content marketing, content strategy, content writing, social media
Have you spent time building a following on social media only to find it hasn’t translated into paying customers? It’s more common than you think. Read on for some ways to tailor your content to encourage your audience to buy, and don’t forget that these can work...
by Kirsty France | Aug 10, 2023 | business life, Guest blog, work life balance
So with the schools breaking up for the summer holidays, how will you make time for yourself and protect your well-being so you don’t get burnout? You don’t want to be harassed and stressed when the children return to school. Many of us will be trying to plan the...
by Kirsty France | Jul 31, 2023 | content marketing, content writing, email marketing, lead magnets, marketing
A good lead magnet can help you attract new customers and subscribers to your email list. The question is, what does a good lead magnet look like? One of the essential elements is to make sure it will only be useful for people who could actually become customers....
by Kirsty France | Jul 14, 2023 | business growth, Guest blog
How much did your expenses come to this month? Did your income for the month cover these costs? You may think that these are two very simple questions. So it may surprise you that many business owners can’t answer these. Or maybe you’re wondering if you can answer...
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
