Kirsty France Writes
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How you can start writing brilliant product descriptions

by Kirsty France | Oct 4, 2021 | Christmas marketing, content marketing, copywriting, marketing, Product descriptions, SEO, website copy, writing

Photo by Pixabay via Pexels.com If you have a business that sells anything remotely Christmas-related, here’s a statistic for you. 38% of people start their Christmas shopping sometime in October. I know, I was surprised too. The question is, are you ready? Online...

Why do we find it so difficult to show the person behind the business?

by Kirsty France | Sep 27, 2021 | business life, content marketing, marketing, storytelling, writing

Photo by Amber Gosden There are days when I sit down to write, and it all just works. Today isn’t one of them. There are two sets of circumstances that allow me to just open a new document and get going. Firstly, there are times when I have a plan. I’m either writing...

Can what you eat build Resilience?

by Kirsty France | Sep 20, 2021 | business life, Guest blog, work life balance

What is Resilience? Resilience is defined as: “the capacity to recover quickly from difficulties” The past 18 months have given most people more than their fair share of difficulties. Those lacking resilience can become easily overwhelmed. These feelings can lead to...

How you can use your blog in your email marketing

by Kirsty France | Sep 13, 2021 | blog writing, blogging, content marketing, email marketing, marketing, writing

Photo by Vlada Karpovich from Pexels When you’ve gone to the effort of writing a blog, I’m willing to bet that you don’t want it to just sit there on your website. You want it to be out in the world, being read by your ideal customers. At least, I hope...

How storytelling can make your email marketing better

by Kirsty France | Sep 6, 2021 | content marketing, copywriting, email marketing, marketing, storytelling, writing

Photo by Suzy Hazelwood from Pexels Once upon a time, there was a brave warrior princess who decided to start a business. She told lots of stories in her email marketing so her customers would love her, and her business was a great success. The end....
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