by Kirsty France | Jul 6, 2020 | blog writing, blogging, outsourcing
Is this your idea of fun?Image from Pixabay It’s one of the most common misconceptions about blogging. “Shouldn’t I be writing that myself?” Well, if you’re writing as an individual about your personal life, yes. Otherwise, for most people, no. There are a couple of...
by Kirsty France | Jun 1, 2020 | business growth, content marketing, marketing
Image by Dominika Roseclay via Pexels.com One of the biggest challenges a lot of us face as small business owners is knowing where to spend money. You might have some cash to invest in essential resources. Maybe your business depends on buying stock or equipment. But...
by Kirsty France | May 18, 2020 | Guest blog, marketing, PR, writing
PR (Public Relations) is a long-term promotional strategy aimed at building authority and influence over time. It’s a form of marketing that can be used to generate positive awareness of a company or brand and its products or services. “Public Relations is about...
by Kirsty France | May 11, 2020 | email marketing, marketing, writing
Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...
by Kirsty France | May 5, 2020 | content marketing, email marketing, writing
How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
