Does your blog suit the season?

by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...

How do you write a blog and keep your privacy?

by Kirsty France | Sep 16, 2019 | blogging, storytelling

One of the many benefits of writing a blog is that it helps your future customers get to know you. You can talk to them about the stuff they’re interested in like a human being rather than a corporate cardboard cut-out. A lot of people love the idea of buying from a...

Why you need a blog for your business

by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing

I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...

Why you need to know the difference between articles and blogs

by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...

How you can start storytelling in your marketing

by Kirsty France | Jul 9, 2019 | blog writing, blogging, storytelling, writing

I know, you’ve heard people like me bang on endlessly about using storytelling in your marketing. It’s a great way to get personality into your content and set yourself apart from the crowd. The thing is, how do you do it? It won’t surprise you to hear that it’s not...

Why you need to keep your marketing tone consistent

by Kirsty France | May 13, 2019 | blog writing, blogging, content strategy, marketing

This is another one of those subjects where I’ll forgive you for reading the title and saying huh? The question should really be – when you look back over the blogs and social media posts you’ve written, do they all sound like you? When you keep things consistent...