Category: Case study

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Case study – Graeme and Charlotte’s blog

Blog case study - holiday park

If you’ve ever wondered what writing a blog can do for your business, here’s a great example.

The Challenge

Graeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere you could just book for a week like you can with some of the bigger chains. This was a family business where everyone who visited owned their own caravan and came for weekends as well as for longer holidays. The owners might lend their vans out to friends and family but it was mostly just for them. The business was ticking over but there was no growth, so they got some help with their marketing to try and change things.

Their blog had got a bit samey. There was lots of news about what was happening on the site but they really wanted to talk about the area, to show people what was special about their location and encourage them to visit. I came up with some new ideas and started writing their blog for them.

The results

Over the next 9 months they increased their enquiries by 150% and got more revenue from their existing customers.

Why did it work so well? Because we love a good story. When they read the blog, new customers could picture themselves in their own bolthole, looking out over some incredible views. Current owners felt looked after because we included things that would help them to enjoy their time there. Some paid to upgrade their accommodation. They even started spending more time in the bar or at the shop because they felt like part of a community.

Could writing a business blog do that for you? Get in touch and let’s find out. I write the words that speak your customers’ language.

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Case study – We Are Bostin’s lockdown adaptation

We Are Bostin lockdown case study

We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high quality shop fitting services so when lockdown came their business went quiet. After all, who’s going to pay for shop fitting when all the pubs and most of the shops are shut?

They adapted with style, setting up a new business using their existing skills. We Are Bostin was created to provide new windows, doors and shop fronts to both residential and commercial customers. I don’t know about you, but our time at home has left me with a long list of home improvements. A new front door and some brand new windows are definitely on there somewhere!

The Challenge

Their web designer set to work and recommended that they add a blog to show their expertise. I’d got to know Andreea Lake, one of the management team, thanks to my networking habit and she got in touch. There was one big challenge – we only had three days to act before the web developer went on holiday for a month. Thankfully Andreea had loads of great ideas for the kind of posts they needed and their branding and customer knowledge was strong.

All of this meant that I was able to get to work quickly, turning the finished post around in just over 24 hours. (That’s officially a record for me – I’m pretty quick but it usually takes a smidgen longer than that.)

The result? One happy client with a gorgeous new blog. All that remains is to find out how many hits they get now the site is live. If you’d like to read the first two blogs and find out more about We Are Bostin’s services, here’s the link.

If you need high quality content on a schedule that works for you, or that helps you adapt now lockdown is starting to ease, get in touch. I write the words that speak your customers’ language.