by Kirsty France | Jul 5, 2021 | blog writing, blogging, content marketing, marketing, outsourcing, storytelling, writing
Image by Ekaterina Bolovtsova via Pexels When you start coming up with blog topics, there’s one very important thing to keep at the front of your mind. Your customer. Whatever you write about, ask yourself, “Will my customers care about this?” If they won’t, don’t...
by Kirsty France | Jun 21, 2021 | blog writing, content marketing, copywriting, marketing, social media, website copy, writing
Image by Daria Shevtsova via Pexels That sounds a bit creepy, doesn’t it? Like you might have a stalker. In a sense, you probably have, just in a good way. I’ve been in business for over 5 years now* and it’s taught me a lot about the way people respond to marketing....
by Kirsty France | Jun 14, 2021 | content marketing, copywriting, marketing, SEO, social media, website copy, writing
Photo by EKATERINA BOLOVTSOVA from Pexels You’ve probably spent a lot of time and effort creating a great-looking website for your business. There’s a lot of technical work you can do if you want more website visitors, but one of the most important bits...
by Kirsty France | May 20, 2021 | blog writing, blogging, Case study, Christmas marketing, content marketing, marketing, writing
Photo by Katrien Grevendonck from Pexels How do you market your business at Christmas when your service isn’t seasonal? A Christmas blog sounds like a great idea, but what on earth do you talk about? If the problem you solve could come up at any time of...
by Kirsty France | May 10, 2021 | content marketing, marketing, writing
Photo by Brett Sayles via Pexels Is your business seasonal? You might have one of those businesses that gets incredibly busy in the run-up to Christmas, so it makes sense to focus your marketing attention there. Maybe it’s less obvious, but if you look closer, you...
by Kirsty France | Apr 26, 2021 | Case study, content marketing, copywriting, marketing, outsourcing, writing
Photo by Gabriela Palai from Pexels One of the best things about working in a creative industry is the fact that it gives me opportunities to work as part of a team. The other one is working one-to-one with clients, but they’re vastly different...
