by Kirsty France | Oct 5, 2020 | business life, business tools, content marketing, marketing, website copy, writing
Image by Bongkarn Thanyakij via Pexels Creating a website for your small business can be pretty daunting. If you’re doing it yourself, you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals...
by Kirsty France | Aug 24, 2020 | blog writing, blogging, Case study, content marketing, marketing, writing
If you’ve ever wondered what writing a blog can do for your business, here’s a great example.The ChallengeGraeme and Charlotte run a holiday park in a gorgeous location (I wish I could tell you where, but I’m not allowed). This wasn’t somewhere...
by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | Jul 16, 2020 | blog writing, blogging, business growth, Case study, content marketing
We’ve all heard about businesses pivoting during the pandemic. Here’s one that did it in style. Lake Contracts provide high-quality shop fitting services, so when lockdown came, their business went quiet. After all, who’s going to pay for shop fitting when all the...
by Kirsty France | Jun 1, 2020 | business growth, content marketing, marketing
Image by Dominika Roseclay via Pexels.com One of the biggest challenges a lot of us face as small business owners is knowing where to spend money. You might have some cash to invest in essential resources. Maybe your business depends on buying stock or equipment. But...
