by Kirsty France | May 12, 2025 | business life, content writing, transformation marketing
How do you talk about pricing in your marketing? If you’re a solo business owner and struggle to decide what to charge, you’re not alone. When I was a solicitor, the Court and my bosses set the fee structure, and I never had to discuss it with anyone. As a one-person...
by Kirsty France | May 8, 2025 | blog writing, blogging, content writing
You might think that writing a good blog post, or any other type of marketing content, should be easy. (Unless the idea of writing a few hundred words frightens the life out of you, in which case it probably doesn’t.) There’s a fair bit of groundwork to be done before...
by Kirsty France | Mar 31, 2025 | content marketing, content writing
It’s easy to feel intimidated when you compare yourself to people who know more than you or have more experience. You wonder why anyone would pay you for anything when far more impressive people offer the same service. It holds you back. You think you won’t succeed...
by Kirsty France | Feb 24, 2025 | Case study, content writing, copywriting
One of the things I love about my work is meeting business owners with widely varying skills and learning more about what they do. Working with a translator gave me new insight into the challenges he faced, particularly when trying to translate a particular public...
by Kirsty France | Feb 11, 2025 | content writing, copywriting, outsourcing
Asking this question is a bit like asking how long a piece of string is. It depends. (That’s also an answer I often gave when I was a solicitor.) The information copywriters need to work with you depends on you, your business and the person you work with. It can also...
by Kirsty France | Feb 3, 2025 | AI, branding, content strategy, content writing, copywriting, emotional marketing, storytelling
The subtitle for this could be ‘What I learned from having a pigeon down my chimney’. Yes, you read that right and of course, I’ll get to the story later. The real point of this post is to ask whether AI can help you tell a good story in your business or if you might...
