by Kirsty France | Nov 6, 2023 | Christmas, Christmas marketing, content marketing, content writing, emotional marketing, marketing
Image by Julie Grant Photography No matter how you do marketing for the rest of the year, Christmas is a little bit different. The way your audience is feeling will probably change. They might have warm and fuzzy feelings, be completely stressed out, or even a...
by Kirsty France | Oct 12, 2023 | content marketing, content writing, copywriting, marketing
Image by Julie Grant Photography Having regular customers is a great feeling. They’ve experienced your customer service and come back for more. Some of them might even have recommended you to their friends. On the other hand, encouraging people to buy from you for the...
by Kirsty France | Oct 2, 2023 | business growth, business life, content marketing, content writing, copywriting, marketing, writing
It’s nearly Hallowe’en, so my thoughts turn to the spooky side of life. The thing is, what if your business is the scary thing? You might know that you and your business are lovely and not terrifying, but your customers could still hesitate. Here are the top five...
by Kirsty France | Jul 31, 2023 | content marketing, content writing, email marketing, lead magnets, marketing
A good lead magnet can help you attract new customers and subscribers to your email list. The question is, what does a good lead magnet look like? One of the essential elements is to make sure it will only be useful for people who could actually become customers....
by Kirsty France | Jul 10, 2023 | Christmas, Christmas marketing, content marketing, content strategy, content writing, marketing
Creating your Christmas marketing plan as early as possible is a good idea, but where do you start? Your festive marketing will work best if it’s consistent with your existing brand, but you may also need to make a few changes. Here’s my guide to the building blocks...
by Kirsty France | Jun 12, 2023 | content marketing, content strategy, content writing, marketing
Batch-creating content is one of the easiest ways of creating consistent marketing content when you’re busy, but it’s not the only way. If you’ve been marketing your business for a while, you might think you’ve covered every possible subject. You could be right, but...
