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Is it ever OK to use jargon in your marketing?

by Kirsty France | Nov 16, 2020 | blog writing, blogging, content marketing, copywriting, email marketing, marketing, social media, website copy, writing

Photo by Yan from Pexels When it comes to marketing, I’m a big fan of keeping things simple. Let people know that you understand the problem they’re experiencing and show them how you can help. Of course, there are loads of different ways to do that....

Are you speaking your customers’ language?

by Kirsty France | Nov 9, 2020 | Christmas marketing, content marketing, copywriting, marketing, social media, website copy, writing

Photo by Anastasiya Gepp from Pexels Have you ever read something that was so far above your head it might as well have been an aeroplane? Did you look at the opening sentences and realise that it meant absolutely nothing to you? Believe it or not, this can be a good...

How you can write product descriptions that sell

by Kirsty France | Nov 2, 2020 | Christmas marketing, content marketing, Product descriptions, website copy, writing

Photo by Ylanite Koppens from Pexels When you sell products online, you might think that the images you use are the most important thing. Of course, if your images are rubbish, you won’t sell much. Your customers need to be able to see what they’re...

Are you taking your customers on a journey?

by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing

I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...

Why your website copy matters

by Kirsty France | Oct 5, 2020 | business life, business tools, content marketing, marketing, website copy, writing

Image by Bongkarn Thanyakij via Pexels Creating a website for your small business can be pretty daunting. If you’re doing it yourself, you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals...
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  • Writing for Humans: How UX Makes Your Content Actually WorkFebruary 25, 2026
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  • The story so far: celebrating ten years in businessFebruary 25, 2026

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